THE GROUNDZ VISION
At Groundz, we blend our passion for nature, health, fashion, and creativity to bring you innovative products that are as functional and comfortable as they are stylish and healthy. We believe that what we put on our body is just as vital to our well-being as what we put in it. That’s why we’re committed to raising awareness about the importance of natural, functional footwear that truly makes a difference. Let grub and garb be thy medicine. Our goal is to design anatomically correct shoes using natural materials whenever possible. We've engineered barefoot shoes that are functional, versatile, grounding, comfortable, and stylish. Our shoes may look and feel a bit different—and that’s intentional. We create shoes shaped for feet, not feet shaped for shoes.
THE TRUE DEFINITION OF BAREFOOTTM
Our footwear is designed with a wide toe box and a thin, flexible sole to promote natural strength and freedom of movement. We craft our shoes to be as close to barefoot as possible, incorporating grounding technology that helps you stay connected to the earth and feel the ground beneath your feet.
By blending ancient craftsmanship with modern innovation, our collections feature minimalist designs made with natural, bio-based, and recycled materials—ensuring that both grounding and sustainability are at the heart of every step you take.
MEET OUR TEAM
Edan
President
With a robust background in business management, Edan brings strategic vision and operational expertise to Groundz. His experience facilitates effective leadership, advancing the mission of promoting health through grounding, barefoot living, and a more mindful way of life.
A former varsity tennis player and an avid Formula 1 racing fan, Edan’s active lifestyle and diverse interests inspire his commitment to integrating health and passion into Groundz’s offerings.
Ty
Chief Product Officer and Head of Creative
Ty’s journey into health and wellness began after his father’s heart surgery, an experience that inspired him to pursue a degree in food science and nutrition and embrace a lifestyle focused on a healthy diet and overall well-being. He is also a dedicated practitioner of Iyengar yoga, having completed a rigorous three-year teacher’s training program. This practice has instilled in him the importance of balance, alignment, and mindfulness in daily life. In his spare time you can find him hitting the sand for beach volleyball or dancing salsa.
A serial entrepreneur, Ty’s previous endeavors include founding a natural food company, and running a kitchen design firm. At Groundz, he leads product development, ensuring that we create products that embody the company’s values, seamlessly blending functionality with fashion to help people live more grounded and healthier lives.
Matt
Customer Relations Manager
Matt is the head of the customer support department at Groundz, and is driven by a passion for organization and a genuine love for helping people. His mission is to ensure that every customer has a positive experience, where they feel both heard and valued.
Outside of work, Matt is a self-proclaimed foodie. He loves exploring new cuisines and hunting for the best spots to eat, always on the lookout for his next great meal. This passion for food mirrors his love for discovering and sharing the best in life—whether it’s an amazing dish or the perfect pair of shoes.
Valerie
Social Media Manager
Valerie is a passionate creative with a flair for aesthetics, infusing every project—whether crafting brand content or capturing life's fleeting moments—with her unique vision. A dynamic lifestyle is central to her world, as she balances her love for figure skating and hiking with her creative pursuits.
Valerie’s mission is to convey the heart of Groundz to the community, showcasing how its products foster a vibrant, healthy lifestyle. Through compelling content and genuine storytelling, she is committed to cultivating a robust online presence that truly embodies the brand’s values.
